Forget dramatic overhauls and sweeping changes. Just like those abandoned gym memberships, the "fix everything at once" approach to email marketing rarely succeeds. Instead, let's talk about building sustainable practices that actually work.
In this episode, we break down:
- Why incremental improvements beat dramatic transformations
- Essential authentication maintenance schedules
- The truth about list hygiene and spam traps
- Critical metrics that should trigger immediate action
- How to build sustainable monitoring practices
Plus: Why documentation isn't just busywork - it's your early warning system for delivery issues.
Need help building sustainable email practices? Visit whizardries.com to learn how we can help improve your program's performance.
