What if everything you thought you knew about list hygiene was backwards? Drawing from over 20 years of experience handling spam trap cases, Mickey Chandler reveals why simply removing "bad" addresses isn't enough - and might be missing the real problem entirely.
In this clip, discover:
- Why list problems are more about prevention than cleanup
- How spam traps can reveal internal security issues
- The surprising truth about "bad" addresses
- How list problems develop
Whether you're dealing with deliverability issues or just working to prevent them, this episode offers crucial insights for any email marketing professional.
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