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In Episode 49 of The 30-Day Year Podcast, Dave and Jacq Conway unpack identity loops - the unconscious patterns that pull you back to your "baseline" results, even after a breakthrough.
You can have a great month. A big launch. A sudden income spike.
And then… almost mysteriously, you're right back where you started.
This episode reveals why.
Dave explains how your identity - your beliefs, values, and self-image - operates as the hidden decision-making system beneath your goals. If your results grow but your identity doesn't, your old operating system will eventually pull you back.
Lasting success requires more than motivation.
It requires a new self-image - built intentionally.
In this conversation, Dave and Jacq show you how to:
• Identify the identity loop you're stuck in
• Understand why progress often becomes temporary
• Think and act as your future self
• Break old patterns through bold decisions
• Build a self-image that supports permanent growth
If you're ready to graduate into a new level of results - this episode will challenge how you see yourself.
⏱ TIMESTAMPS:
0:00:00 – Introduction & Episode Preview
0:01:01 – Why We Love Courage, Faith & Persistence… Until We Need Them
0:01:41 – Welcome to The 30-Day Year Podcast
0:02:05 – Identity: Step Two of The Conway Coaching System
0:03:20 – Identity Loops: Why People Cycle Back to Old Results
0:04:11 – What Identity Really Is: Beliefs, Values & Self-Image
0:06:00 – Dave's "Cheap" Identity Loop & How It Controlled His Decisions
0:07:23 – Temporary Progress vs Permanent Change
0:08:49 – The Veronica Scenario: Why Income Reverts to Old Levels
0:10:15 – Thinking Like Your Future Self Instead of Quitting
0:12:29 – How Environment & Programming Shape Identity
0:14:15 – Acting As If: Performing for the "Invisible Audience"
0:16:19 – Fear, Faith & Why Discomfort Means You're Growing
0:18:49 – Breaking Identity Loops Through Bold Decisions
0:21:23 – Self-Image Scripts, Luxury, and Permission to Want More
0:24:45 – Why Most of Your Thinking Isn't Actually Yours
0:27:29 – Mental Stamina, Energy & Performing at Higher Levels
0:31:37 – Relaxation, Breath & Expanding Capacity
0:36:23 – Comfort Zones, Speed Lanes & Confidence
0:39:17 – Why Identity Is the Foundation of Every Result
0:41:02 – Mentorship, Blind Spots & Accelerated Growth
0:43:18 – Wrap Up & Subscribe
🎧 LISTEN & WATCH:
Apple Podcasts → https://podcasts.apple.com/ca/podcast/ep-49-identity-loops/id1784321927?i=1000745729564
Spotify → https://open.spotify.com/episode/4K0YuX6q5EqVsSDaSiG3e8?si=sYVAHihWTECUFwnjuHjIsg
YouTube → https://youtu.be/TZXU8wXlMxo
🌍 CONNECT WITH US:
Website → www.conwaymentorship.com
Instagram → @conwaymentorship | @jacq_conway
We help ambitious entrepreneurs turn their annual income into their monthly income - what we call living a 30-Day Year.
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