Description

WGSN, a global trend forecasting firm, has predicted that in the coming few years, consumers will be privy to three brand-new emotions when it comes to businesses. On this episode of The Briefcase, Makalia walks us through the predictions and the definitions of the new emotions of 2027.

What You'll Learn

• How Strategic Joy, or a business' carefully constructed moment of joy, will be accessible to the purchasing consumer.
• How Wither Will, or a longing to be free of noise and responsibility, will loom over the landscape.
• How Suspicious Optimism, a mixture of fear, awe, excitement and disillusionment, is inside of you right now, and shall color the upcoming years.

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