Dan Cashman, Public Relations Director at Sutherland Weston, shares his firsthand experience navigating the tough media landscape where hard news dominates airtime. He recounts how two check presentation events earned coverage despite the odds, thanks to their local relevance, visual assets, and concise structure.
Dan encourages marketers and communicators to understand both the newsroom’s constraints and the audience’s emotional bandwidth. By keeping things visual, short, local, and meaningful, softer stories can still break through and provide a welcome balance to heavier news cycles.
You’ll learn:
How to Pitch Softer News Stories
Understand What Newsrooms Need
Leverage Visuals and Convenience in Public Relations
Got a question? Reach out to the Sutherland Weston team at sutherlandweston.com.
