Description

Back when the sun first rose over the World Wide Web, companies all over began to dip their toes into the concept of websites. On radio spots and television ads, everyone was asking you to visit them online… but that has largely fallen to the wayside, even as the internet itself has become the main avenue for information. On this episode of The Briefcase, Ric Tyler explains how the general public has picked up the internet, and tells us exactly where the dot com's gone.

• At the beginning of a new paradigm of technology, the general consumer might need an introduction and a call to action to interface with your new digital location.
• However, as the technology develops and becomes more integrated, it tends to become more well-known: as such, the general consumer can find the location without as much help.
• Nowadays, consumers can navigate technology like the internet on their own, so you do not have to waste precious time talking. You don't need to tell them your URL, as they'll know how to find you. 

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