When a business is working on something big, the first instinct might be to paper up the windows and say, "Check back soon!" A good mystery won't hurt anyone, but sometimes the best way to build buzz around your brand is by letting people see exactly what you're doing. On this episode of The Briefcase, Ric Tyler weaves the fable of a restaurant opening in town, and how their open windows and clear construction invite curiosity and connection in ways a simple mystery never could.
What You'll Learn:
- Previously, when remodeling or rebranding your business, the play was to capitalize on the mystery of it all. Nowadays, you'll instead want to capitalize on anticipation.
- With the breakneck pace of modern life, you can't expect to rely on other people to build excitement for you. If a person passes by your papered-up business once, they won't think twice about it. Give them something to notice!
- By letting passers-by see your progress day after day, you are letting them connect with your growth on a personal level: by the time you finally open your doors, people won't want to see what's inside; people will want to be inside.
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