Description

What makes a habit? What makes a routine? What happens when you sit down at a restaurant, and suddenly you know the staff's names, they know yours, and you already know exactly what you're gonna get? On this episode of The Briefcase, Paul Chadwick, Video Production Manager, and Ian Buck, Podcast and Content Production Coordinator, talk about the return customer, the default choice, and ask themselves: "Wait a minute... am I a regular?"

What You'll Learn

• While most marketing is geared towards new customers, the real business is found in returning customers.
• People choose the option that's within reach, that's familiar, and that's trusted. 
• The goal does not have to be the best choice out of everyone. The goal is to be the option people choose. 

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