On this episode of The Briefcase, Paul Chadwick, video production specialist at Sutherland Weston and San Francisco 49ers fan, gives us a little bit of wisdom found in the field. The NFL, one of America's biggest institutions, is spreading out to Mexico and Britain before our very eyes— but aren't they big enough? Paul teaches the difference between moving the goal posts and expanding your borders.
What You'll Learn
- Any business wants to get bigger, because getting bigger gets you more money.
- Growth is growth, no matter the size you start at. Even bringing your business down the lane is improvement.
- It's good to branch out into new things, but don't let your ads become your product: it's football, not a fashion show.
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