Description

L.L. Bean has recently announced their new spokesperson, Drake Maye... and their second new spokesperson, Ann Michael Maye. A husband-wife duo for the outlet is turning more heads than usual, and that's likely the outcome they wanted... but how will it last? On this episode of The Briefcase, Shelly Sund and Paul Chadwick of Team SWMC talk sports, spokepeople, and the age old factor of risk and reward. 

What You'll Learn:

• Oftentimes, a risky marketing move will bring eyes to you. A marketing move that is risky without provocation is even better for your image.
• A spokesperson is always a risky move, but it can often lead to solid and memorable marketing.
• Without the risk, you cannot take the biscuit: This is exactly the kind of lesson we should take.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/