Description

The DECD (Department of Economic and Community Development) here in Maine has published a report on the total sales of the state. And things are, on the whole, looking up. Several sectors are overperforming, and job growth was on pace with the national average. But if you look around and ask someone what's happening... it won't reflect as such. On this episode of The Briefcase, Elizabeth Sutherland of Sutherland Weston Marketing Communications takes a look at the numbers and explains just how important it is to show your growth. 

What You'll Learn

• According to the DECD, sales, jobs, and domestic trade as a whole are steadily growing near the national average.
• There is a gap between the macroeconomic results and the ground-level business view, which finds security in stable audiences and the status quo. But now is not a time to be still.
• If your business is growing, make sure you act like it. There are audiences that will want to see that you are in growth mode. 

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/