Description

Ric Tyler knows a little about music. But he didn't know that he was stocking supermarket shelves, he was subject to the findings of a study done in 1982... and Air Supply. On this episode of The Briefcase, Ric talks about pep in the produce aisle, funk by the freezers, and the music of the market-- and how sometimes, you gotta slow your roll to make the most of the muzak.

What You'll Learn

• Many sales environments are curated, and have been for decades.
• Instead of just being susceptible to those environments, you could learn from them and harness them.
• Either set the pace for your customer, or detect the pace at which your customers are comfortable.

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