Description

Your website is a lot like a storefront window. Not only does it show what you're selling, but it also shows the inside of the store. You might be selling something pretty, but how clean does that store look? If someone is making a considered purchase, they might just be turned away if you don't look reliable. On this episode of The Briefcase, Elizabeth Sutherland, CEO and President of Sutherland Weston, illustrates how some click, some call, and you should try to reach them all.

What You'll Learn:

• Research shows that a majority of Mainers are doing their homework when considering purchases. They're looking at the website to get a look at you.
• A majority will, as well, look to recommendations from their peers, calling friends or family to see if they have experience or insight as well.
• This means your website needs to be your verification, and your online presence is your proof: When building your website, think about how it will shape up to the consumer.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/