Description

What if the goods and services you're offering offer you no good service? What if what you're selling shouldn't be what you're buying? On this episode of The Briefcase, Drew McLellan, CEO of Agency Management Institute and author of Sell With Authority will tell us how to do what was previously thought utterly impossible to say on a business podcast:
STOP SELLING STUFF!

What You'll Learn

• Consumers look to services to solve problems: stop selling things when you can sell expertise.
• Expertise should be shared with a client over time to establish ease of understanding, to solve problems with efficiency, and to keep them wanting more.
• If you want your services to be seen as reliable, you'll want your services to be known as consistent.