Description

In this episode of The Briefcase, Dan Cashman explores why timing, location, and media strategy are crucial in a successful news announcement. Using a recent political campaign launch in Hancock, Maine, as a real-world example, Dan explains how strategic choices can shape how a story is covered and consumed.

Whether you're announcing a new business, campaign, or community event, this quick conversation offers practical PR insights that go beyond the basics.

What You’ll Learn:

• The importance of giving the media advance notice—especially for rural locations

• How social media can lead and control early coverage

• Why announcing in a meaningful location can add emotional impact

• The importance of customizing your media strategy—because there’s no one-size-fits-all
  

Got a question for the team? Reach out at sutherlandweston.com