Description

This episode of The Briefcase brings in a special guest, Jessica Ward, Vice President of Philanthropy of Heart of Maine United Way former Senior Account Manager of Sutherland Weston, to talk about their favorite project in their history of working in the field. Her story is one with a lesson, and it connects to both the past and the present of the industry: with clients and peers, trust the process.

• There is a process to making good marketing, and that process requires both the firm and the client to work together.
• Marketing is a conversation between the firm, the client, and the consumer. In all three instances, the most important factor is trust.
• By establishing a rapport between the client and the agency, the results that are produced will be worth it. 

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