Description

Shelley takes the wheel to analyze KIA’s controversial logo redesign, and the backlash it’s faced. Did it steer the brand in the right direction or leave loyal customers stalled in confusion? Learn what businesses can take away from this high-stakes rebranding effort.

💡 What you’ll learn:

• How KIA’s logo redesign impacted customer perception.
• The risks and rewards of bold branding changes.
•  Key takeaways for ensuring your rebrand doesn’t veer off course. 

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.

Got questions for our team? Connect with us at SutherlandWeston.com!