Description

In Episode 4 of The A/B Test Podcast, Melissa challenges Steve with “Real or Fake: Marketing Trends Edition.” From explosive growth to massive ad spend predictions, we’re sorting fact from fiction in the podcasting world.

Here’s what we cover:

• The jaw-dropping projection that podcast ad spend will hit $2.5 trillion by 2026—real or hype?
• The average age of podcast listeners (spoiler: it’s 34).
• Why 2024 was dubbed 'The Podcast Election' and its impact on creators.
• Why it’s NOT too late to jump into podcasting—and how marketers can still capitalize on the trend.

Podcasting isn’t just alive—it’s thriving. Tune in for laughs, insights, and actionable advice to help you decide if it’s time to join the conversation.

Listen now to find out if podcasting should be your next move—or just another marketing myth.