This episode is extra special—because the other half of CXL Funnels is finally on the mic!
Join me (Deepanjali) and my co-founder Kshitij as we spill the behind-the-scenes of how we built a funnel agency from scratch — over whiteboard scribbles, cold coffees, and a lot of tech bloopers.
Here's what you'll hear:
✅ The early days — from apps for Harvard & Manchester to funnel launches
✅ Our tech mistakes (like sending test emails… to real people 😅)
✅ The tool fights (Figma vs Canva vs Adobe) and how we finally found flow
✅ Our evolution from Builderall to GoHighLevel
✅ Why we chose health coaches — and what it taught us
✅ The worst funnel name we ever used 🙈
✅ Kshitij's surprising creative habit (hint: it's all about switching cafés)
Mentioned Tools & Platforms:
GoHighLevel – Our current all-in-one funnel platform (Our Affiliate Link)
Canva Pro – For fast, beautiful designs
Figma – For funnel prototyping & UI design
Adobe Creative Cloud – Kshitij's go-to for high-end visuals
ChatGPT – Our daily AI assistant
Claude AI – For longer, context-rich content
Midjourney – For creative image generation
Leonardo AI – AI-powered visual creation
Perplexity AI – Our research companion
💡 Whether you're a coach, a creative, or a curious funnel fan — this is your backstage pass to how two very different brains built a business that works (and laughs) in sync.
🎧 Hit play now. And if you enjoy this one — send it to a friend who's been sitting on that idea for way too long.
