Episode 37: Are You Paying With Money Or Time? In this episode of Unsolicited Advice, we unpack one of the most common blind spots holding business owners and top-producing agents back: underestimating the true cost of their time. Drawing insights from mastermind calls with high-performing agents across different provinces, this conversation explores what really goes into decisions around hiring staff and investing in technology. While most people focus on the dollar cost, this episode challenges you to look deeper—at the opportunity cost of doing everything yourself. Episode Highlights Behind-the-scenes insights from mastermind calls with top-producing agents Why agents fixate on dollar costs but overlook time costs The real price of not hiring support or investing in technology How working "in" your business steals time from working "on" it Real examples of tasks you shouldn't be doing as a high-value producer Applying opportunity cost thinking to hiring and tech decisions Main Takeaways Every business decision costs either money or time—and time is often more expensive If someone else can do a task, your time is better spent on growth activities Opportunity cost isn't theoretical—it directly impacts revenue and lifestyle Not hiring support can quietly cap your business growth Delegating fulfillment and systems work creates space for lead generation and better client service This episode is essential listening for mortgage professionals and entrepreneurs who want to scale smarter, reclaim their time, and focus on the activities that truly move the needle. Tags: Mortgage business growth, Mortgage broker mindset, Scaling a mortgage business, Hiring in a mortgage business, Time vs money in business, Opportunity cost, Mortgage agent productivity