In this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential customers stuck at the consideration stage. Whether you’re a retailer, service provider, or maker, these strategies will help you cut through noise and turn curious shoppers into loyal customers.
1. At-Home Trial Kits
2. Special Perk Bundles
3. Money Back Guarantee
4. Price Lock or Price Beat Promise
5. Custom Sample or Mini-Size
6. Skip the Line
7. Extended Warranty
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