If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears?
Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when budgets shrink, people still splurge on small, affordable luxuries to boost their mood. For small business owners, this is not just an interesting trend; it is a powerful insight into consumer behavior that can shape how you market and sell.
In this episode, we will explore the psychology behind the lipstick effect and why it matters for your business. You will hear real-world examples of small businesses that thrive by offering little luxuries customers can't resist, from coffee shops and bakeries to local boutiques and beauty services. More importantly, we will break down how you can position your products and messaging to tap into this consumer mindset. If you have ever wondered why customers buy small indulgences during downturns, and how you can turn that into growth, this episode gives you the answers.
You'll learn:
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.
Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.
Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers.
Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.
If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.
