As we start the new year, Matt and Jim are clearing the slate. In this episode, they're talking about the biggest marketing myths that small businesses need to leave behind in 2026. These are the ideas that sound good but quietly hold businesses back.
They unpack common beliefs around social media, advertising, branding, and growth that no longer match how customers actually behave. They explain why these myths persist, where business owners get stuck, and what to focus on instead as you head into the new year.
This episode is less about trends and more about clarity. If you want to start 2026 with a cleaner, more focused marketing approach, this conversation will help you stop chasing the wrong things and double down on what actually works.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.
Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.
Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers.
Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.
If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.
