Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what's working, what's not, and where to focus next. You'll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just a few steps. Don't waste time guessing. Get your social presence back on track with a proven system that actually drives results.
In this episode, you'll learn these eight steps:
1. Clarify Goals
2. Profile Completeness
3. Content and Posting Analysis
4. Caption and CTA Audit
5. Audience and Follower Quality
6. Competitive Analysis
7. Tools and Reporting
8. Action Plan
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.
Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.
Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers.
Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.
If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.
