Most people think marketing is something you learn later, hire out, or turn on once a business is already running. In reality, most of us have been doing marketing long before we ever called it marketing.
In this episode of Mastering Local Marketing, Jim and Matt reflect on how their paths into marketing started much earlier than they realized. Matt shares how his interest in marketing began in high school, while Jim talks through wishing he had leaned into it sooner. Together, they unpack a simple but powerful idea: persuasion, storytelling, listening, and gaining support are things we all practice every day.
From trying to prove a point in a conversation, to building momentum around an idea, to paying attention when customers tell you exactly what they want, this episode reframes marketing as a natural human skill rather than a formal discipline. The takeaway is not that everyone is an expert marketer, but that understanding what you are already doing changes how intentionally you can do it.
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes.
Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff.
Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers.
Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth.
If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.
