Ever wondered what it takes to create an unforgettable luxury event? Betty welcomes Jaala Sheldon, a sought-after luxury event planner who traded the fashion world for entrepreneurship, and never looked back. In this candid conversation, Jaala pulls back the curtain on the event planning industry, sharing hard-won wisdom on pricing your worth, managing client expectations, and setting boundaries that actually stick. From navigating complex, high-stakes projects to protecting your sanity in a business that never sleeps, she reveals what it really takes to thrive in this demanding field.
Whether you're considering a career in event planning or looking to elevate your existing business, this episode delivers the real talk you need to succeed without burning out.
Listen in to learn more from Jaala Sheldon.
Check out the show notes here.
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