Have you ever wondered how some wedding musicians consistently book high-end, premium weddings while others struggle to attract clients willing to invest in exceptional music? In this episode of At Last Podcast, I'm breaking down the marketing strategies that can help you step into the luxury wedding market and start attracting couples who value your craft and are ready to invest in unforgettable experiences.
We'll cover:
How to identify and target high-end couples who want a tailored music experience for their wedding.
Real-world examples of wedding musicians who've positioned themselves as premium options and why it works.
The external, internal, and philosophical needs of luxury couples and how to meet them.
How to leverage social media, TikTok, and your website to showcase your unique offerings.
Steps to connect with high-end wedding planners who can refer you to the right clients.
Whether you're a solo musician, part of a string quartet, or a wedding band looking to attract the clients who truly value your talent, this episode will give you actionable marketing strategies to stand out, get noticed, and grow your wedding business.
Key Takeaways:
Marketing is the key to standing out in a competitive wedding industry.
Luxury clients want more than just music—they want a personalized, emotionally resonant experience.
Target the right audience by focusing on venues, planners, and channels where high-end couples look for vendors.
Your online presence matters: share high-quality content on Instagram, TikTok, and your website to showcase your premium service.
Take action: implement at least one marketing strategy this week to start positioning yourself as the go-to luxury wedding musician.
Resources & Links Mentioned in This Episode:
High-End Wedding Planner Connection Guide (Free Download): https://aloha-erica-music.myflodesk.com/o2qsvodmph
Resources for Wedding Vendors:
🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375
💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA
🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/
💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.
Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!
