Have you ever wondered why a client chooses your lens over a thousand others? In this solo session, I dive into a transformative conversation that shifted my entire understanding of why I am hired as a photographer. We explore the "economy of vision" and how your unique cultural position creates a value that no standard rate card can capture. If you are ready to stop defending your fees and start educating your clients on the specific promise only you can deliver, this episode will help you reclaim your worth.
00:00 The Ritual of the Ceramic Plate
01:30 More Than a Service: Why People Actually Hire You
02:31 Thelma Golden and the Economy of Vision
03:40 Defining Your Aesthetic Universe and Cultural Value
04:53 Moving Beyond Objects to Your Specific Promise
08:40 Productive Discomfort: Teaching People How to Want Your Work
10:00 Rehearsing Your Position Over Your Price
12:00 Homework: Identifying the Five Values of Your Work
Website: http://www.martineseverin.com
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This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.
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