In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins.
You'll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground.
Why Black Friday is one of the biggest family-spending moments of the year
How Build-A-Bear creates holiday magic (and how you can steal their strategy)
The dangerous mistake studio owners make with "blanket discounts"
How to create a holiday experience bundle families feel excited to buy
The exact steps for offering a Tutu or Costume Bundle that sells
How to turn leftover recital costumes into profitable holiday gifts
Why high-value/low-cost Seven-Day Class Passes convert new dancers fast
How to price and position value using Black Friday psychology
The reason events should be part of your revenue strategy (and easy event ideas!)
Your action step: choose ONE proven offer and run with it
If you're ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap.
Join our growing community of people just like you inside our free Facebook group. Click here to join!
