I'm super excited for y'all to listen to today's episode! I'm chatting with Terry Mejean, a standout member of our community with a really cool business idea involving heartfelt greeting cards.
Here's a quick rundown of what we dive into:
A Thoughtful Surprise: I kick things off by sharing a fantastic gift I got from Terry—a box full of personal, meaningful greeting cards. Trust me, these aren't your average cards. They're packed with real thought and emotion.
Terry's Journey: Terry opens up about his background as an executive chef and pastor, and how a major health scare in 2020 changed his life. We both reflect on how such experiences can shift our perspectives and priorities.
The Magic of Greeting Cards: Terry talks about his talent for crafting impactful messages and how this, combined with his personal experiences, inspired him to create cards that offer genuine wisdom and support.
Nurturing Relationships: We dive into a conversation about relationships—how they evolve and the importance of keeping them strong. Terry shares his struggles with his marriage, and we discuss the idea that consistent, small efforts are often more effective than occasional grand gestures. Think of it like our cells regenerating; relationships need ongoing attention.
Business Ideas: Terry's vision is to help men improve their relationships through a box of cards, and we brainstorm how to turn this into a subscription model. I suggest starting with a physical box and then sending small, monthly envelopes to keep things fresh. We also talk about adding digital versions and building a community around the product.
Subscription Strategy: We flesh out the idea of combining cards with monthly courses, practical tasks, and community support. We discuss how to target men in their late thirties to early fifties, using content like podcasts to reach them.
Starting a Podcast: Finally, I give Terry some advice on starting a podcast to share his journey and connect with his audience. Consistency is key, and a podcast could be a great way to build his brand and engage listeners.
Tune in to hear all about Terry's unique approach to greeting cards, his personal insights on relationships, and some solid advice on turning a passion project into a thriving business!
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