109 Rules of Storytelling: Rule #3
"When you tell transformational stories, hormones like dopamine, oxytocin and endorphins flood the brain.
These hormones trigger the emotions which help to connect with your audience. They build trust & empathy. When you don't tell transformational stories, you don't get that connection."
💙 Buy the 109 Rules of Storytelling at BetterStories.org 💙
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Recommended watching:
David JP Phillips TED Talks
