The hosts, Brian and Brad Balduf, along with their host Matt Croke and producer Amber, discuss their strategies for growing viewership and subscribers. They cover four key areas: self-promotion, ad spending, interviewing guests, and appearing on other podcasts. The discussion also touches upon the technical challenges of producing the show, the importance of consistency, and their approach to monetization through advertising and potential premium content, all while sharing their own trial-and-error experiences.
The hosts outline four primary strategies they are employing to drive viewership and subscribers, emphasizing that success takes time and consistent effort.
Self-Promotion (Grassroots Marketing):
Guest Interviews (Subject Matter Experts & Unique Perspectives):
Guest Spots on Other Podcasts (Cross-Promotion):
The podcast is still in an "incubator stage" (4:17), constantly trialing and developing its "product." (4:24)
Technical Setup for Remote Guests:
Editing and Consistency (Amber's Role):
Consistency is paramount:
Editing Process:
Team Collaboration:
III. Monetization and Challenges
The ultimate goal for the podcast is monetization, though they acknowledge this could take a long time.
Revenue Streams:
Advertising Revenue:
Paid Subscriptions/Premium Content:
Challenges:
Content Uniqueness:
Patience for Growth:
IV. Vision and Future Outlook
The CEO Bros are committed to the long-term development of their podcast as a business.
Continuous Learning and Adaptation:
Introducing "Point-Counterpoint" Segment:.
Continued Engagement with Audience:
Conclusion: The CEO Bros After Hours podcast is approaching its evolution as a business with a clear, albeit developing, strategy. They understand the importance of consistent content, diversified growth tactics (self-promotion, paid ads, guesting, and guest interviews), and long-term monetization goals through advertising and potential premium content. Despite humorous challenges like Brian's brand critiques, the team demonstrates a commitment to quality production and a willingness to adapt and learn on their entrepreneurial podcasting journey.
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