Season 4 is here and in this opening episode, we're talking about why brand strategy is the foundation of sustainable growth.
We're talking about the lessons learned from 'The Secret Sauce' by Sam Smith and we reflect on how marketing has evolved from traditional to digital to the AI era but how the fundamentals still remain the same.
Plus we share the next big steps for Marketing Ninja Unleashed...
Link to the book: https://blackwells.co.uk/bookshop/product/The-Secret-Sauce-by-Sam-Smith/9781781337868?srsltid=AfmBOoqsKVqXEiplk9Ks7f_Vp1-QWNTnkVsvFc4vCfd_3AOLuyD25qnX
Link to YouTube: https://www.youtube.com/channel/UCyT_6GkTzAGFgdWr9O1R7-Q
