In this episode I'm joined by Shan Patel - data specialist for a practical conversation about how businesses can use data properly in their marketing.
We explore why data quality matters more than quantity, how AI is transforming the way we interpret and use marketing data, and the ongoing debate between paid ads and organic reach. We also dive into measuring ROI, what business owners should actually be tracking, and how tools like Google Analytics can help you move from guessing to informed decision-making.
If you've ever felt overwhelmed by dashboards, confused by metrics, or unsure whether your marketing is truly working, this episode will help you cut through the noise and focus on what really matters.
