How do you go from printing to sunscreen? In this episode, Tim talks with Michael Linden about his fascinating journey from running a printing business to acquiring a growing sun care brand. Michael shares the lessons learned from buying a business instead of building one from scratch, why branding and social media are critical in today’s market, and how strong relationships can make or break an acquisition. Whether you’re an aspiring entrepreneur or an experienced business owner, this episode is packed with actionable insights on business acquisition, growth, and branding.
Tim is an entrepreneur who believes everyone should explore the opportunities that business and real estate can provide on the path to financial freedom. He owns and operates a wine & liquor store, a software startup, a consulting company, and a growing portfolio of commercial and residential real estate.
Tim’s passion for independent business has led him to support dozens of other business owners. For over a decade, he has worked with businesses on strategy, processes, finances, and marketing. These experiences, along with analyzing dozens of other businesses for potential acquisition, have provided Tim with an immense knowledge base to pull from.
Tim has appeared on multiple top-tier podcasts in the financial space, such as Bigger Pockets Money and The Freedom Chasers Podcast.
[00:00 – 08:45] From Printing to Sun Care
Michael explains how he transitioned from printing to the sunscreen industry.
Shares why the growth potential of sun care appealed to him.
Discusses the mindset shift from running to acquiring businesses.
Highlights the initial challenges of entering a new industry.
[08:46 – 18:30] Navigating the Acquisition Process
Explains the decision-making process behind buying a business.
Talks about building trust with sellers and key partners.
Shares the lessons learned about legal and financial complexities.
Stresses the importance of gut instinct during negotiations.
[18:31 – 28:15] Branding and Social Media for Growth
Why rebranding can transform a business’s future.
How social media drives visibility and customer engagement.
Discusses strategies for modernizing a traditional business.
Explains how to adapt to consumer expectations in competitive markets.
[28:16 – End] Advice for Aspiring Entrepreneurs
Building relationships as a cornerstone of successful acquisitions.
Setting clear growth plans after buying a business.
Learning from industry veterans to shorten the learning curve.
Encouraging others to pursue business ownership for financial independence.
Michael Linden is an entrepreneur who transitioned from the printing industry into the sunscreen business through strategic acquisition. With a keen eye for growth opportunities and a strong belief in the power of branding and social media, Michael continues to innovate and scale his business while sharing lessons for aspiring entrepreneurs.
Connect with Michael:
Website: https://rubberducky.com/
Instagram: https://www.instagram.com/mrlinden/
Facebook: https://www.facebook.com/people/Rubber-Ducky/
LinkedIn: https://www.linkedin.com/in/michaellinden
If you found value in today’s show, make sure to subscribe so you never miss an episode packed with insights to help you buy and grow a business that creates real financial freedom.
Connect with Tim and the community on social media for more tips and updates:
Website: https://www.powerofbiz.com
YouTube: https://www.youtube.com/@powerofbiz
Instagram: https://www.instagram.com/timtdelaney/
Threads: https://www.threads.com/@timtdelaney
LinkedIn: https://www.linkedin.com/in/timothytdelaney/
Facebook: https://www.facebook.com/timtdelaney
Tweetable Quotes:
Buying a business can save you years of trial and error.” - Michael Linden
“Relationships aren’t optional in acquisitions—they’re everything.” - Michael Linden
“Rebranding isn’t just about a logo. It’s about reintroducing your company to the world.” - Michael Linden
“Trust your gut. It’s one of your best tools in business decisions.” - Michael Linden
