Most businesses don't fail because they spend too little on advertising. They fail because they spend without discipline.
In this episode of Todd Liles & The Wizard of Ads, Todd Liles and Roy H. Williams dismantle one of the most dangerous myths in marketing: that bigger budgets automatically win.
They explain why spreading money across too many channels kills momentum, why repetition matters more than reach, and how focused campaigns routinely outperform competitors spending four times as much.
This is a grounded, practical conversation about:
Why weak reach everywhere is worse than strong reach somewhere
How discipline—not dollars—creates competitive advantage
The law of diminishing returns in mass media
Why money amplifies what already works (and magnifies what doesn't)
How creative constraints produce better advertising
When scaling spend actually makes results worse, not better
If you've ever felt like your marketing should be working—but isn't—this episode will give you the clarity most business owners never get.
This isn't about tricks. It's about understanding what actually moves markets.
If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.
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🔗 Full show notes and resources: www.toddliles.com/wizard
