In this episode of the Media Machine Podcast, Johanna Salazar hosts Evan Shapiro, the unofficial cartographer of the media universe. They discuss the end of the streaming wars, Netflix's transformation and current streaming challenges, and the rise of big tech in dominating the media landscape. Shapiro shares his personal journey from being a TV executive to becoming an independent media analyst, consultant and creator, discussing the challenges and successes he faced along the way. They delve into the importance of radical collaboration in traditional media, the role of data, the live sports bubble and the surprising resilience of companies like Spotify and The New York Times. Shapiro also touches on the evolving consumption patterns and the impact of YouTube as a major competitor in the media space. Shapiro's personal battle with cancer and how it shaped his professional resilience is also touched upon, offering an inspiring perspective on facing challenges. Tune in for an insightful conversation about the past, present, and future of media.
SHOW NOTES
00:00 The End of the Streaming Wars
01:08 Introducing Evan Shapiro: The Media Cartographer
01:50 Evan's Personal Journey - Career Realization After Being Fired at 50
07:42 Navigating Career Pivots
10:31 Teaching College Students and Staying Relevant
12:10 Mapping the Media Universe
16:09 Spotify's Surprising Profitability
18:05 Challenges and Criticisms in Media
21:21 Radical Collaboration in Media
22:52 The Power of Data in Advertising
24:50 Challenges in Traditional Media
27:17 The Great Media War
32:10 The Sports Gold Rush
35:04 YouTube: The Ultimate Competitor/Partner
37:46 Personal Reflections on Cancer Diagnosis and Authenticity
41:29 Conclusion, Socials Plugs and Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra. This episode was edited by Andrés Cote. Our show art is designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
WEBSITE LINK
mediamachinepodcast.com
SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
X/Twitter: @themediamachinepod
PODCAST LINKS
Youtube
ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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