In this solo episode, host Cary Weston breaks down how understanding different communication styles can lead to more effective marketing and sales conversations. He introduces three types of people you’ll encounter in your marketing materials and sales processes — Summary Seekers, Detail Divers, and Hunter-Gatherers — and explains how to create messaging that works for each one. Whether you're building a PDF, a web page, or a sales email, knowing who you're talking to and how they process information can make or break your chance at the next conversation (and the sale).
Not everyone processes information the same way. Marketing needs to account for both high-level thinkers and detail-focused folks.
Design your materials for two sides of the brain. Think: summary on one side, deep dive on the other — whether it’s a doc, PDF, or webpage.
Hunter-gatherers matter. They may not be the final decision-maker, but they are key to getting you in the door. Help them help you.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
