In this solo episode, host Cary Weston shares two real-world marketing success stories from experience-based businesses: a community theater and a family-run apple orchard. Through smart strategy tweaks—like using familiar shows to break down audience hesitation and building an email list during peak orchard season—both businesses increased engagement, ticket sales, and customer return rates. Cary breaks down what made these approaches work and how the same principles can be applied in any business, even if you're not selling "experiences."
Reduce Risk for Customers: When selling experiences, the fear of wasting time is a real hurdle. Use familiar or popular entry points to build trust and get new people in the door.
Know Your Audience—Literally: Gathering customer data (like emails) during high-traffic times lets you stay in touch and invite folks back when it’s not peak season.
Model What Works: Once you know why people come, find ways to replicate that vibe or value throughout the year. Small changes can lead to repeatable results.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
