In this solo episode, host Cary Weston tackles one of the biggest marketing stressors for businesses: social media. If you've ever stared at a blank screen, wondering what to post—or given up after a flurry of short-lived effort—this one's for you. Cary breaks down the real reason most businesses struggle with social media (hint: it's not creativity) and shares a practical, repeatable way to build confidence and a content plan. No gimmicks, no dancing required—just simple, valuable content rooted in real customer conversations.
You’re not bad at social media—you’re unclear on what counts as valuable.
Most folks struggle because they overthink creativity instead of focusing on clarity and consistency.
Boring stuff = valuable stuff.
Your everyday conversations, FAQs, pricing chats, and behind-the-scenes insights are gold for content.
One question can become 10 different posts.
With just 20 solid customer questions, you can build a year’s worth of posts—checklists, stories, videos, myth-busters, and more.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
🎵 MUSIC CREDITS
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
