In this solo episode, Cary Weston shares a foundational idea that started as an off-the-cuff comment and turned into a guiding philosophy: persuasive and prepared. Using his "clarity circles" framework, Cary walks through how businesses can make smarter marketing decisions by focusing on the stuff that actually sets them up for success. Whether you're brand new or decades in, this episode will challenge you to stop chasing noise and start building smart.
Persuasive gets attention. Prepared makes it count. — It’s not just about getting in front of people. It’s about being ready when they show up.
Focus on the inner circles first. — Before you spend on ads, make sure your website, systems, and messaging are buttoned up. If people find you anyway, are you ready?
Invest once, benefit over and over. — The most valuable marketing work is the kind that keeps paying off, without needing to constantly re-spend time, money, or energy.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
