In this episode of The Practical Marketing Show, Cary Weston dives deep into one of the trickiest questions for small businesses—should you put pricing on your website? Picking up from a previous conversation about pricing’s emotional weight, Cary shifts the focus to online transparency. He tackles common fears—like losing control of the conversation or tipping off competitors—and reframes pricing visibility as a way to build trust, qualify leads, and smooth out your sales process. Using real client examples and clear, simple steps, Cary gives you a playbook for sharing pricing in a way that informs, filters, and converts.
Start with a range, not a rate sheet. You don’t need exact prices—just give people a realistic window to reduce confusion and time-wasting.
It depends? Explain what it depends on. Outline the variables (size, scope, materials, etc.) to build understanding and authority.
Pricing transparency filters out poor fits. Hiding prices may keep leads, but showing them helps attract the right ones—and avoids the frustration factor.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
