In this solo episode, Cary Weston breaks down the often frustrating world of RFPs—request for proposals—from both the business and agency side. Drawing on his 25+ years of experience, Cary shows how most RFPs miss the mark by being vague, bloated, or copy-pasted from templates. He lays out a clear, practical approach for businesses to write better RFPs that get better responses—and for agencies to stop flooding proposals with meaningless jargon. Whether you're writing or responding to RFPs, this episode is packed with tips to help you stop wasting time and start getting better results.
RFPs should bring clarity, not confusion. Treat them like a roadmap that clearly states who you are, what you need, and what success looks like.
Generic input = generic responses. If you don't give thoughtful, specific direction in your RFP, expect mediocre proposals in return.
Agencies: stop waiting to talk. The best proposals are tailored, relevant, and actually answer the business's needs—not seven pages of filler.
A certified marketing coach and former ad agency owner with over 25 years of experience, Cary works with business leaders and marketing folks who are tired of the confusion, wasted time, and second-guessing. He helps businesses make common-sense marketing decisions, so you get more out of the time, talent, and money you invest in marketing your business.
Practical Marketing Podcast Website: www.PracticalMarketingShow.com
ChatGPTExperiment Podcast Website: www.ChatGPTExperiment.com
Cary's Consulting Website: www.CMWeston.com
LinkedIn: Cary Weston on LinkedIn
The instrumental music used in this podcast is called “StrivingForSuccess” by TimTaj.
