Tired of feeling gross about sales? In this episode, strength coach and business mentor Nick Habich breaks down how fitness and health coaches can master the art of ethical, effective sales—without pressure, gimmicks, or manipulation. Learn how to shift your mindset, build trust, and sell your coaching services confidently, even if you're introverted or hate "selling."
Why traditional sales tactics feel wrong—and what to do instead
How to reframe sales as service, not persuasion
Ways to talk about price without feeling awkward
How to qualify leads without chasing or convincing
How introverts and ethical coaches can sell with confidence
00:00 – Intro: Why coaches struggle with sales
02:15 – Meet Nick Habich: Coach, mentor, and sales mindset expert
05:30 – Why "sales" feels slimy—and how to fix it
09:12 – The biggest mindset block coaches face when selling
12:50 – Selling as serving: A coach's perspective
16:10 – Qualifying leads and protecting your time
21:00 – "I'm not ready yet": Handling objections without pressure
26:45 – Scripts vs. principles in sales conversations
32:00 – What to say when someone asks, "How much does it cost?"
35:30 – Why "follow-up" is not chasing
40:00 – Practical tips for introverted coaches
45:00 – The long game: Building trust and playing it straight
49:40 – Wrap-up: Sales doesn't have to suck
#FitnessCoaching #HealthCoaching #StrengthCoach #SalesForCoaches #EthicalSales #OnlineCoaching #NickHabich #CoachBusinessGrowth #NonSlimySales #FitnessEntrepreneur #CoachingMindset
PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call
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