Unlock the real playbook for paid social ads as a coach.
In this Business of Coaching Workshop, Andrew Jackson sits down with Mike Lisi, founder and CEO of Ignite Entrepreneurs, to break down how personal trainers, gym owners, and online coaches can finally run profitable ads—without burning cash.
Mike isn't a "theory" guy. He runs two gyms, helps operate several more, and manages paid ads & CRM systems for coaching businesses across the country. His insights come straight from the trenches—what's actually working in 2025.
What You'll Learn
Why most coaches fail with paid ads
What's working right now on Meta and Google
How to pick the right avatar and messaging
Why lifetime value, not cost per lead, is the real success metric
The three pillars of fitness marketing (prospecting → member retention → reactivation)
How long ads really take to work—and how to budget for them
When to scale ad spend (and why increasing too fast tanks your results)
How to know whether your problem is ads… or your product
Why CRM systems and follow-up matter more than perfect creatives
If you're a coach overwhelmed by marketing—or you've wasted money on ads before—this episode gives you a clear, proven roadmap to make paid ads finally work for your business.
00:00 – Welcome & Mike's introduction
03:00 – Mike's entrepreneurial journey and first gym
06:45 – The early marketing mistakes and what he learned
10:30 – Why systems matter more than hustle
13:20 – How Ignite Entrepreneurs started
18:40 – The 3 pillars of fitness marketing
22:10 – Why most coaches' messaging is too bland
26:30 – Avatar creation and why it matters
31:00 – What's working in paid ads right now
36:00 – A/B testing: why silly intros sometimes win
39:20 – How to correctly measure ROI
44:10 – When to scale ad spend (and when NOT to)
48:00 – How to diagnose whether your product or ads are the issue
52:30 – The power of CRM systems for retention
56:20 – Advice for coaches overwhelmed with marketing
58:40 – Where to find Mike & free Avatar Generator
1:00:10 – Outro & TurnKey Coach discovery call information
PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call
Connect with Andrew
Instagram: https://www.instagram.com/andrewbarbender/
X: https://x.com/AndrewBarBender
Connect with Mike
intro.ignite-entrepreneurs.com
Check out his avatar builder FREE through the end of 2025 using code tk here.
