In this episode of the Senior Care Unscripted podcast, hosts Craig Heatherly and Sara Johnson converse with Jason Lee, CEO of the Home Care Association of America. Jason discusses his role and the organization's focus on advocacy, education, and community building in the home care industry. Key challenges such as out-of-pocket payments, the increasing elderly population, and decreasing family caregivers are highlighted. Jason emphasizes the importance of preparing for the projected demographic shifts by 2050 through technological advancements, legislative changes, and enhanced workforce strategies. He also touches on the value of storytelling from caregivers, recipients, and industry outsiders to underscore home care's significance. The conversation delves into regulatory and legislative priorities, including the companionship exemption, Medicaid access rule, and tax credits for families. Jason's personal experiences and professional journey into the home care industry are also shared, reinforcing his commitment to improving and advocating for the sector.