In this episode, Anne-Lise Cailliez interviews Penny MacKenzie, a seasoned real estate professional who transitioned from a successful career in hospitality to real estate. Penny shares her journey, emphasizing the importance of treating real estate as a business, the challenges posed by technology, and the significance of networking and marketing strategies. She discusses the value of skilled realtors, the importance of training and support for agents, and innovative lead generation tactics like the 'Golden Letter' concept. Penny's insights provide valuable lessons for both new and experienced real estate professionals.
Timestamps:
00:00 Introduction to Real Estate Journey
02:31 Transition from Hospitality to Real Estate
03:38 Building a Real Estate Business through Networking
06:57 Challenges of Technology in Real Estate
08:53 Marketing Strategies for Real Estate Brokers
11:29 B2B vs B2C Marketing in Real Estate
14:51 Lead Generation and Database Management
16:44 Managing Growth in Real Estate Brokerages
18:56 The Value of Skilled Realtors 20:32 Training and Support for Agents
22:10 The Golden Letter Concept
23:14 Effective Marketing Strategies in Real Estate
24:34 The Importance of Mentorship
26:37 Gender Dynamics in Real Estate
28:00 Understanding Personality Types with DISC
29:54 Advice to My Younger Self
32:41 The Role of Coaching in Real Estate
34:32 Balancing Business and Personal Life
36:21 Persistence in Building a Real Estate Career
39:35 Connecting with Penny MacKenzie
You can connect with Penny MacKenzie through LinkedIn: https://www.linkedin.com/in/pennymackenzie/
You can connect with me at:
My website: parlezvousceo.com
LinkedIn: linkedin.com/in/annelisecailliez
Instagram: instagram.com/parlezvousceo
Want to be a guest on the podcast?
Contact us at podcast@brandora.co
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