In this episode of the Loan Officer Breakfast Club, Chris Johnstone reveals why customizing your ChatGPT isn't just a tech trick—it's a business game changer. With ChatGPT quickly replacing Google as the go-to tool for consumers researching mortgages, Chris explains how loan officers can position themselves to show up in AI-driven recommendations.
You'll learn how to tweak your ChatGPT settings, build a local brand inside the AI, and automate weekly market updates that land you top-of-mind with agents and prospects. If you're not already using AI to grow your pipeline, this episode is the wake-up call you need.
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