What makes your organization truly distinct? Not just what you offer, but how you are called to serve.
In this episode of the Business is Good podcast, Chris Young walks through the second core element of the Good Place Operating System: Unique Identity. This includes your charter, values, value proposition, and the way you deliver on your purpose. Together, these form the foundation of a business that reflects Kingdom principles in both culture and operations.
Chris explains that discovering your unique identity is not a branding exercise. It is a stewardship responsibility. When leaders take the time to ask, "What have we been uniquely gifted to do?" the result is clarity, alignment, and momentum.
You'll hear how a clearly defined identity influences hiring, decision-making, customer experience, and internal systems. Chris also introduces four guiding questions that help leaders move beyond imitation and build organizations shaped by God's design.
If your organization feels scattered or unclear, this conversation will help you step back and refocus. You were created for more than competition. You were created to make a meaningful contribution.
Find resources at goodplaceinstitute.com
