Are you making the most of every buyer lead that comes your way? In this episode, we dive into how a simple shift in focus can create real, lasting growth in a real estate business.
I’m joined by Robbie Lofaro, Principal of Harcourts Connections in Brisbane and Australia's youngest-ever Harcourts business owner. Robbie shares how he turned a traditional sales and property management agency into a multifaceted real estate business by adding a buyer’s agent division. We talk about how the idea started during COVID, how they charged their first clients, and how it's grown into a substantial part of their business today. Robbie also shares how their business model allows them to train new agents, the kinds of people he looks for when hiring, and why he thinks more real estate businesses should consider doing the same. We also chat about gender balance on his team, why consistency wins over early enthusiasm, and what’s ahead for the buyer’s agent profession.
If you’ve ever thought about expanding your property business or stepping into the buyer’s agent space, this episode is worth a listen.
How the buyer’s agent arm of Harcourts Connections began and evolved
Why adding buyer’s agents has increased revenue and lead conversion
The power of using existing buyer leads for new opportunities
The qualities Robbie looks for when hiring new buyer’s agents
Gender balance and performance differences in sales and buying teams
The future of the buyer’s agent profession in Australia
Training and development systems that support business growth
Robbie Lofaro’s podcast | https://podcasts.apple.com/us/podcast/dont-think-just-do/id1738586957
Harcourts International Website | https://harcourts.net/au/office/connections/people/robbie-lofaro
Instagram | @robbie_lofaro
Facebook | www.facebook.com/RobbieLofaro.HC
Connect with Julie
LinkedIn | www.linkedin.com/in/juliecrockett
Book a time with Julie | https://calendly.com/julieapi/30-minute-zoom-meeting
Visit the website here for the Buyer's Agent Course and join the Waitlist: https://buyersagentcourses.com.au
Ask a Question or pitch for a spot on the Buyer's Agent Networks Podcast: info@apisolutions.com.au
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Get the ‘23 FAQS Property Investors Ask A Buyer’s Agent’ free download here: https://buyersagentcourses.com.au/join-the-buyers-agent-network/
